Turkey announces strategic partnership with Liverpool FC

Announced during Turkey’s official press presentation on the first day of the World Travel Market in London, the country will be teaming up with premiership football club Liverpool FC.

The Turkish Ministry of Culture and Tourism outlined the partnership as the first of its kind for Turkey in the UK and will include advertising rights and other tourism and awareness benefits.

Tolga Tuyluoglu, Director of the Turkish Culture and Tourism Office in London said: “I am delighted that Turkey will be an official partner to such a historic club. I am sure that all Liverpool fans will have positive associations with Turkey already, following their dramatic Champions League win in Istanbul back in 2005. We hope to build on this to create a dynamic partnership.”

He continued “The city of Liverpool is known for its music and culture; its world-class galleries, museums and landmarks, which of course provides a body of shared values for us to work with. Over one quarter of those taking package-holidays to Turkey do so from the North West of England so this area is very important to Turkey.

Of course, the fact that Liverpool FC plays in red and white is a bonus too!”